AliaWeb Power Advertising Banner Manager
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Publisher's description of AliaWeb Power Advertising Banner Manager
AliaWeb Power ad manager is a hi-performance advertise solution for Microsoft IIS server with a special client for Active Server Pages.
Features:
- ASP / ASP.Net COM client to deliver banners/ads HTML code directly to response HTML stream
- Hi-performance ISAPI DLL for static HTML pages/other HTML script engines (.cgi, .php, ...)
- Unique hierarchy structure
- 5 campaign types (fixed, day, clicks, percent, free)
and 1 campaign type reserved for future use (images)
- Campaign targeting for:
- date interval (date from - date to; 1.6.2002 - 7.6.2002)
- time interval in a day (time from - time to; 9:00 - 15:00)
- weekday (days in a week; saturday and sunday only)
- client:
- max. client count (client can see advertiser?s banners maximally
n-times for defined count)
- max. period count (client can see advertiser?s banners maximally
n-times for defined period)
- max. period time (period in minutes)
- Campaign priority (if not defined a campaign has low priority; if defined
higher number means higher campaign priority)
- Campaign is targeted for specified order
- The order has a relationship to specified advertiser
- Advertising zone is specified by page and page position
- One campaign can belong to one or more advertising zones;
if pages are entered in tree structure, campaign can belong to zone
and it?s sub-zones in pages tree structure
- User can define page capacity for every page;
if not defined default page capacity is used
- User can define page capacity in a day for every page;
if not defined default page capacity in a day is used
- Every page has specified category to which the page belongs
(business and economy, ...)
- Banner targeting for:
- date interval (date from - date to; 1.6.2002 - 7.6.2002)
- time interval in a day (time from - time to; 9:00 - 15:00)
- Banner is targeted to specified order or campaign indirectly through
banner weight; banner weight determines probability, that defined banner
will selected from a set of advertiser?s banners
- Banner is specified optionaly by html code or image url and image
reference url
- Banner flag define, if statistics will collect data about click through
and images sended
- Default banner definitions for default page and all page positions allow
to send default banner in situations, when none other banner was
selected from set of banners
- High performance = Over 100.000.000 banners can be resolved per 1 day (Dual Athlon 1500)
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